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Bering

Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time!Timelessly beautiful and long-lasting, like the eternal ice, BERING blends minimalistic Danish design and optimal material strength in a unique way. Inspired by the beauty of the Arctic, the style of the BERING watch and jewellery collection is characterised by clear, streamlined forms and pure elegance

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